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The problem?
Traditional Baby Toys
Babies can't play with traditional toys. Most baby toys aren't specifically designed with features to engage, entertain and stimulate your baby, so your money is wasted, and that's because your baby:
• Can't see colour for 4+ months
• Can't grasp or hold toys
• Can't hold their own head up
• Can't move or engage with much
The Newborn Sensory Play Kit
We have developed our sensory toys over the last 5 years, using science and frequent testing to guarantee your baby will love these toys from birth. Our toys have been designed to stimulate & develop core skills and senses whilst playing, ensuring each toy is loved.
Development Through Play
Unlike traditional baby toys that are just used to entertain or cuddle, we've spent 5 years perfecting our designs to create toys that not only engage & entertain, but also develop core skills and senses to give your little one a developmental head start.

Brain Stimulation
Engaging sensory designs help to grab your babies attention, to stimulate & develop their brain.

Vision Development
Scientific-backed graphics encourage the development of your babies vision and tracking.

Motor Skills
Develops your little one's gross & fine motor skills by encouraging movement, graping and holding toys.

Bonding
Build the bond with your little one as you play and develop your baby with our cleverly designed sensory toys.
Development through play
Helps with

Brain Stimulation

Vision Development

Motor Skills

Hearing Development

Neck Strength

Bonding

"My little one is captivated by the options, especially the range of black and white elements which intrigue and halt crying"
3 Reasons Why Our Play Kit's So Good

Age & Stage Appropriate
Unlike most toys for babies, that your child won't be able to pick up, hold or play with. We've spent 5 years developing this play kit, making each toy age & stage appropriate, engaging your baby from birth to 6+ months.
Developmental
We've used age & stage development recommendations to design toys that develop your baby's core skills and senses. Like their vision, brain, motor skills, neck strength and more, all through engaging play.
Made Using Science
Through every step of our design process, we've used science to guarantee your baby will engage, play and love each toy in your play kit. For example, did you know babies can't see colour or over 12" away at birth?
From our family, to yours
Amazed by Grace's reaction (peanut) to our sensory cards in 2020, Priya & Peanut was born. Anna the designer and Rob the marketer, designed and developed a range of developmental toys that were tried, tested and loved first by our little ones.
Over 120,000+ orders later, we're delighted to be helping parents globally develop, play and bond with their baby's, making smiles and memories that last a lifetime.
Lovingly made from our family, to yours.
More Questions?
Our Newborn Sensory Box contains 8 items that have been expertly designed to your newborns abilities and their age & stage developmental milestones. So, the box includes:
• 1 x Sensory Tummy Time Board
• 2 x Sensory Wrist & Ankle Rattles
• 1 x Sensory Maraca
• 1 x 'My First Sensory Book'
• 5 x 0+ 'Starter' Sensory Cards (10 Designs)
• 8 x 0+ Sensory Decals Sheet
• 5 x 0+ 'Follow-On' Sensory Cards (10 Designs)
• 1 x Mirror Card
• 1 x Sensory Foil Blanket
This is aged for babies from birth to around 6+ months. However, the toys are loved by most children far longer than this and can be used and re-used however you wish.
Yes, absolutely. We've spent countless hours researching and testing our items on newborns to ensure babies from 0-6 months not only love using and playing with the items, but they have a developmental benefit too.
Finding, choosing and buying the 'right' things for a newborn is tough and ensuring you aren't wasting money on toys your newborn can't and won't use is even harder.
So, we've expertly designed a range of sensory toys that and bundled them together in our Newborn Sensory Box to make your life far easier. But, to also help encourage your little one's developments alongside the age & stage milestones health visitors use to ensure your baby is developing alongside where they're expected to be.
We pick, pack and ship everything in-house within 1 working day of your order and offer a variety of shipping methods at checkout, including a really speed Tracked 24® service too.